Practice social skills.
With AI that feels real.
Your teenager doesn't need fixing. They need practice — with AI partners who listen, adapt, and never judge.
HiBFF — Hi Brave Friends Forever
Brave takes courage. Courage builds confidence. Confidence builds character. And character is the foundation of friends forever.
Clare
Your AI Practice Partner
Worldwide
Available globally · Phase 1 US
Personalised
AI partner that adapts to you
Real Skills
Confidence built challenge by challenge
Safe by Design
GDPR · UK-AADC · SOC 2 ready · 13+
Dashboards for everyone
Whether you're a teenager, adult, parent, school or corporate — your experience is tailored.
Watch: The Why, What & How of HiBFF · 2 min
HiBFF exists to help you need it less. It's a practice tool, not a replacement for real human connection.
Robert Parson
Founder & CEO, HiBFF
Why HiBFF exists
I built this because I deleted everything.
I launched HiBFF twice before this version. Each time, I watched it drift toward something I wasn't proud of — AI companions, digital relationships, more reasons to stay on a screen. So I deleted it. The website. The AWS stack. The press campaign. Everything.
Then I spent 100 hours a week building something I could actually stand behind.
HiBFF is built on a simple belief: the world changed after Covid, and an entire generation of teenagers lost the years when social confidence is supposed to form naturally. I want to give that back to them — not through more screen time, but through practice. Real challenges. Real growth. And ultimately, real human connection.
I know it works because I did it myself. Every single day, walking through London, I would stop a stranger and say something genuinely kind — then walk away without waiting for anything in return. It changed how I felt about myself. It changed how they started their day. That's what HiBFF is.
Robert Parson
Founder & CEO, HiBFF
Who are you here for?
I didn't think he'd try it. Within a week he was telling me about conversations he'd started at school. Not because I asked — because he wanted to.
Sarah M.
Parent of 15-year-old · UK
She used to avoid every social situation. Now she practises with her AvA before parties, meetups, even phone calls. It's like she found a way to rehearse being herself.
David L.
Parent of 14-year-old · US
Three Ways to Grow
Choose your focus area. Each has AI Practice Partners specialised in that domain.
Health
Emotional well-being & relationships
Your teenager builds emotional confidence and deeper relationships. Practice vulnerability, boundary-setting, and meaningful connections.
Wealth
Confidence & professional growth
Your teenager prepares for interviews, leadership, and the professional world. Build assertiveness and career confidence.
Happiness
Social skills & human connection
Your teenager learns to make genuine friends and feel comfortable in any room. Master small talk, overcome social anxiety.
How It Works
From setup to real-world confidence in 5 steps
You set it up
A parent creates the account, chooses the plan, and invites their teenager. You're in control from the start.
Choose Your Focus
Health, Wealth, or Happiness — pick what matters most right now.
Meet Your AI Partner
Pick an AI Practice Partner from 800+ avatars. Customise voice, style, and language.
Practise Real Scenarios
Rehearse conversations with your AI partner by text or voice. Get instant, constructive feedback.
Go Do It for Real
Log real-world actions. Earn XP. Graduate to real human connection.
Built differently. For all the right reasons.
Every design decision puts your teenager's growth — and safety — first.
800+ AI AvAs to choose from
Your teenager picks the AI partner that feels right, gives them a name, and builds a relationship on their own terms.
Badges that mean something
Every milestone earns a badge — virtual first, then physical. Sewn onto hoodies. Worn into the world.
Achievement NFTs on Polygon
When your teen hits a milestone, a unique NFT is minted. They own it. They can trade it. Real rewards on a real blockchain.
Your AI AvA checks in by text
Between sessions, your AI partner sends a gentle SMS: "How did the last challenge go?" Treating them like someone worth checking in on.
4. Real challenges from real life
Every challenge is drawn from the founder's daily practice. Stop a stranger. Say something kind. Things that actually work.
5. Monthly reports for parents
Parents receive achievements — badges earned, milestones reached, growth tracked. Celebration, not surveillance.
6. A real human, one step away
If your AI AvA notices a change in tone, it gently offers to connect your teen with a real person. Never abandoned.
7. Your data belongs to you
End-to-end encryption. Download or delete any time. Nothing sold. Nothing stored without permission.
8. Claude AI with full guardrails
NeMo Guardrails and content filtering protect every user — especially teenagers. Safety is the foundation.
The HiBFF Welcome Pack
Two documents.
One commitment.
Before they begin.
Download the Parent Compact — a personal letter from our founder Robert Parson outlining our three non-negotiable promises — alongside the HiBFF Commitment Charter, the digital agreement a parent signs first, making four unequivocal promises to their teenager: complete privacy over their practice sessions, unconditional support, full ownership of their rewards, and a focus on consistency, not grades. The teenager signs digitally in return, when they're ready. Not before.
The HiBFF Commitment Charter
Your practice is private. I will not ask to read your chats. The rewards you earn belong to you. I am focused on your consistency and courage, not grades.
Parent digital signature
Teen digital signature
Built for Safety
Built like we'd build it for our own children.
Privacy Shield
Names, emails, and school details stripped before any AI sees your messages.
COPPA & GDPR
Age verification, parental consent for teens, and data rights built in.
9 Safety Domains
Mental health, self-harm, violence, and 6 other domains blocked in real-time.
Parent Dashboard
Parents see activity — never conversation content. Trust without surveillance.
Teen Protections
Age-appropriate images only. Extra guardrails. Anime and young adult avatars.
90-Day Auto-Delete
Conversations automatically deleted. Your data doesn't linger.
SOC 2 Type II Ready
Enterprise-grade audit logging and access controls built in from day one. Critical for schools and corporates.
Big 5 / OCEAN Personalisation
Validated psychometric assessment (Openness, Conscientiousness, Extraversion, Agreeableness, Neuroticism) tailors your AvA and challenges to who you actually are.
UK-AADC + COPPA Compliant
Children's code by design. Full audit trail for safeguarding leads at schools and corporates.
Simple Pricing
Start free. Upgrade when you're ready.
Got more than one teen at home?
First teen full price. Every additional teen 40% off — across Challenger, The Elite & Master.
Brave Start
- Default AI Practice Partner
- Challenges 1-3 (proof of concept)
- Up to 30 messages / month
- Basic mood tracking
- Real-world micro-challenges
- Custom AI Practice Partner
- Voice messaging
- Achievement NFTs
Brave takes Courage
+ each extra teen $5.40/mo (40% off)
- Personalised AI Practice Partner
- Challenges 1-3 (full depth)
- Unlimited text messages
- Light voice (15 mins/mo)
- Mood tracking + insights
- Challenges 4-20
- Achievement NFTs
- Parent/Teen shared access
Courage builds Confidence
+ each extra teen $19.80/mo (40% off)
- 3 AI Practice Partners
- All challenges 1-20 (with pivot at #10)
- Unlimited text
- 120 voice minutes / month
- Parent/Teen shared (up to 2 teens)
- Achievement NFTs
- 30-day refund + 90-day pause + indefinite pause options
Confidence builds Character
Only $24/mo billed annually
+ each extra teen $174/year (40% off)
- 5 AI Practice Partners
- All challenges + early access
- 240 voice minutes / month
- Everything in The Elite
- Priority support
- Same refund / pause options
Free forever. No card needed to start. All paid plans include a 30-day full refund window, plus a 90-day pause option (no billing) when you choose to cancel — preserving your conversations, charter and friends. Need longer? Pause indefinitely with limited dashboard access — your story stays safe.
Built for —
Customer-logo wall coming soon — case studies are with our first cohort of design partners.
Resilience newsletter
Practical updates. Zero noise.
One short email when something useful lands — research drops, new features, partner announcements. Built for parents, teens, and the people who care about them.
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